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CONTENTS >> PRIMER
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August 2003
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EXECUTIVE SUMMARY
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August 2003 Issue
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How To Sell Network Marketing Without Fear, Anxiety or Losing Your Friends!
Michael Oliver
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Learn Your Core Product Line
Facts Tell stories Sell.
By Michael Clouse
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Most customers actually know very little--factually--about the products they use. In fact, the reasons people buy the products they choose often have little to do with "information" and are more emotionally based. Knowing your core product line means absorbing a balance between relevant facts and powerful stories.
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